| Day to Day Business and Insurance Operations. |
| --- |
| This includes, for example: |
| * creating, maintaining, customizing and securing accounts; |
| * supporting day-to-day business and insurance related functions; |
| * doing internal research for technology development; |
| * marketing and creating products and services; |
| * conducting audits related to a current contact with a consumer and other transactions; |
| * as described at or before the point of gathering personal data or with your authorization; |

| Security and Fraud Detection. |
| --- |
| This includes for example: |
| * detecting security issues; |
| * protecting against fraud or illegal activity, and to comply with regulatory and law enforcement authorities; |
| * managing risk and securing our systems, assets, infrastructure and premises; |
| * help to ensure the safety and security of Liberty staff, assets and resources, which may include physical and virtual access controls and access rights management; |
| * supervisory controls and other monitoring and reviews, as permitted by law; and |
| * emergency and business continuity management; |

| Regulatory and Legal Requirements. |
| --- |
| This includes for example: |
| * controls and access rights management; |
| * to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Liberty's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by Liberty is among the assets transferred; |
| * exercising and defending our legal rights and positions; |
| * to meet Liberty contract obligations; |
| * to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; |
| * as otherwise permitted by law. |

| Identifiers |
| * Personal Information |
| * Protected Classification Characteristics |
| * Commercial Information |
| * Internet or other similar network activity |
| * Professional or employment related information |
| * Inferences drawn from other personal information |
| * Risk data |
| * Claims data |