2. the "Personal Injury", "Property Damage" or "Advertising Injury" occurs on or after the Retroactive Date shown in the Declarations and prior to the expiration date of the policy period; AND

3. the "claim" arises out of an "occurrence" within those coverages for which an amount is shown in item 7 of the Declarations, Schedule of Retained Amounts.

C. All "claims" for damages because of "Personal Injury" and "Advertising Injury" to the same person, including damages claimed by any person or organization for care, loss of consortium, loss of services or death resulting at any time, will be deemed to have been made at the time the first of those "claims" is made against the "insured".

D. All "claims" for damages because of "Property Damage" causing loss to the same person or organization as a result of an "occurrence" will be deemed to have been made at the time the first of those "claims" is made against the "insured".

E. Notice of "Occurrence", "Claim" or Suit:

1. Notice of "Occurrence" - The first Named Insured shall immediately notify us in writing of any "occurrence" which may reasonably be expected to result in a "claim" against this policy. The first Named Insured will notify us on the assumption that an "insured" is liable and that an "insured" is liable for any amount claimed. Notice shall include:

a. how, when and where the "occurrence" took place; and

b. the names and addresses of any injured persons and any witnesses.

Notice of an "occurrence" is not a notice of "claim".

2. Notice of "Claim" or Suit

a. (1) It is a condition of this insurance that, in order for coverage to apply, the first Named Insured must give us immediate written notice of any "claim" or suit which is reasonably likely to involve this policy. In determining whether any such "claim" is likely to involve this policy, the first Named Insured shall assume that the "insured" is liable and is liable for the full amount claimed.